BlueHeads – The Story

BlueHeads started last year when I wanted to get a Christmas present for my team at Canadian Living. I had recently began working at the magazine and wanted to leave a lasting impression with my new co-workers. I knew I couldn’t impress them with my “Cooking Abilities”, especially with the girls in the test kitchen baking up a storm every day, so I had to think outside the cookie box. That’s when BlueHeads was born.

Well… Not exactly then.

Christmas day came and I left a box with 5 cookies and a 3D printed cookie cutter for each co-worker. I didn’t expect much, but the response I got was more than I could have ever imagined. The gift went viral on the companies email server. I had TC Media executives emailing me asking about the gift. It was also blogged on the Canadian Living website as “The Best Foodie Gift Ever”. That blog was the stepping stone to my development. It got me a meeting with the founder of Bitstrips, and an investment offer to create a start-up.

It’s been a year of hard work; working late nights, weekends spent in front of the computer and personal savings gone into development, but it was all worth it. The last year has taught me more about business than I could have ever learned in school. It also drafted me into the complicated world of 3D printing, and introduced me to talented people who have helped me along the way.

I came into this thinking it would be nothing more than a side project to impress a few co-workers, and it turned into a full fled business.
…So lesson learned, you never know what can happen when you think outside the cookie box.

-Genia Shapira
Founder / Creative Director


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Genia ShapiraBlueHeads – The Story